Custom  websites  & 
brand design for businesses ready for a more thoughtful, polished online presence.
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WELCOME

Moving Target is an independent, one-person web design studio dedicated to building intentional digital spaces for growing businesses.

Design, functionality, and strategy work together for a cohesive online experience that feels clear and aligned with your brand.

The goal is to give your business a strong foundation to connect with your audience, and build credibility as you grow.

Based in New York City, working with businesses across the US and beyond.

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RECENT WORK

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COLLABORATE

Whether you're building your website from scratch or looking to elevate an existing one, there is a service option for you. Every project begins with understanding where you are today, and where you want your business to go next.

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KIND WORDS

  • "I have already gotten so many compliments on the new site, and I can only imagine how much of a difference this is going to make for my business in the years ahead! 💚🩵"

    -Lori B.

  • Sara took on something I had known I needed to do for a while but felt too overwhelmed to even know what I wanted or where to begin. She made the whole process so easy and fun! Its been a huge relief to finally have this off my plate. Highly recommend.

    -Tamara R.

  • "Besides the great looking design itself, the new site has made running my business so much easier day-to-day 🙏🏻 I would recommend her to anyone!"

    -Elaine L.

  • I had been putting off redoing my website forever. Sara made the whole thing so smooth, handled everything, and honestly? Her taste is incredible. She turned my little business into an actual brand. The site is better than ever! Cant recommend her enough.

    -Allison P.

  • "Working with Sara was honestly one of the best decisions I made for my business. From our first conversation she was easy to talk to and clearly listened to what I needed and envisioned, and also had great ideas that brought my website and brand to the next level.

    -Celeste S.

  • "She brought my brand to life in a way I never could've imagined without her. Beyond technical skill, she's a genuinely thoughtful designer who pours real effort and care into her work."

    -Susan K.

  • "Sara made this so easy. She gave suggestions on how to improve my site that I didnt even know I needed. Some of the tedious admin work is pretty much gone, and honestly she brought back the joy I had lost as a business owner. Highly recommend!"

    -Fern C.

  • She just gets it! I gave her pretty much free hands and I am so glad I trusted her vision.

    -B O.

ABOUT

With a background in finance, I naturally bring a business-minded perspective into my design work. At the same time, I have always had a strong creative side to me, and Moving Target brings those two worlds together: doing work I genuinely love while helping others achieve their business goals.

Because you work directly with me throughout the project, the process stays open and connected from the first idea through the finished website. My goal is always for you to feel genuinely happy and confident in where we land.

VIEW A TYPICAL PROCESS →

LETS TELL YOUR STORY

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